Inspiring Future Generations: How to Engage Young People in Philanthropy
Philanthropy has long been a critical force for good in society, yet the evolving priorities of younger generations are reshaping traditional approaches to charitable giving. To ensure that the philanthropic sector remains vibrant and sustainable, it is essential to effectively engage the next generation. By understanding their values, communication preferences, and expectations, philanthropic organizations can tap into the potential of young changemakers and secure their commitment to building a better world. Understanding the Mindset of the Next Generation Younger generations, particularly Millennials and Generation Z, have distinct attitudes and beliefs about philanthropy. Unlike their predecessors, they often view giving as an integrated aspect of their lives rather than a separate, occasional activity. These young philanthropists tend to prioritize impact over tradition, prefer to be actively involved in causes, and are drawn to innovative approaches to social change. To engage t